In 9 days, on €63.50 of ad spend, Jocelyne Bacquet built a list of 285 qualified readers in a niche where nobody had ever heard of her.
Here is how this experienced author leaned on a Tiquiz quiz, and on Gwenn, a freelancer who genuinely cares, to start her personal development project from nothing.
"Tailor-made, human support, thanks to two experts working hand in hand and listening constantly to what their client needs."
- Jocelyne Bacquet
Update at D+10 after the quiz went live:
🤑 The cost per lead has dropped to €0.12 on the Meta ad.
📧 The quiz has captured 407 qualified leads since launch.
🏆 And the book Jocelyne promotes now ranks among the best in its category, despite the competition in personal development and ADHD:
Update at D+17 after the quiz went live:
🤑 The cost per lead has dropped to €0.08 on the Meta ad.
📧 The quiz has captured 680 qualified leads since launch.
🏆 And the book Jocelyne promotes now ranks first in several categories, despite the competition in personal development and ADHD:
Pivoting to a new niche, from nothing
Jocelyne Bacquet - photo credit @ouest-france.fr
Jocelyne Bacquet spent 40 years working as a speech therapist on neurodevelopmental disorders. She has also written, a lot: around 70 novels published before this new chapter.
In 2026, during a coaching programme on writing a niche non-fiction book, she decided, in her own words, "to put her 40 years of work as a speech therapist on neurodevelopmental disorders to use, and help people ease the consequences of their disorder".
At launch, the Facebook and Instagram accounts for this new project had just been created.
No existing audience, no email list. The book goes live on Amazon, with nobody there to read it.
Rather than waiting for an organic audience to build itself, Jocelyne takes another route: a Tiquiz quiz to qualify her future readers, and a Meta campaign run by Gwenn to bring in the traffic.
The Tiquiz quiz: "What kind of ADHD brain do you have?"
Why this exact topic? In Jocelyne's own words: "It's a subject people are talking about right now, but a lot of books bring nothing, or are written by AI."
Her edge: 40 years of clinical experience in neurodevelopment.
A quiz where every question, every option, every profile rests on real expertise.
5 questions, 5 tailor-made profiles
Five multiple-choice questions, five possible profiles at the end.
Each profile describes how that person's brain works, their natural strengths, the friction points in their day, and gives a few concrete things to try to ease what weighs.
That personalisation is what turns a plain form into something people want to finish, want to share, and actually remember.
The draft written by AI, the expertise brought by a human
The AI delivered the first version: the 5 questions, the answer options, the descriptions of the 5 profiles, the tone and the storytelling.
Jocelyne and Gwenn then refined every line to anchor the content in 40 years of real clinical expertise. That adjustment work is what separates a generic AI quiz from a quiz that lands.
Estimated build time, beta phase aside: 1 hour to 1 hour 30.
That is exactly the mechanic Tiquiz has built in: you describe your subject in a few words, the AI delivers the base, you personalise it with what only you know.
Native Systeme.io connection, no fiddly workarounds
On each result, Tiquiz applies a different tag to the contact, directly inside Systeme.io.
That tag triggers a workflow in Systeme.io which adds the generic "ADHD" tag and sends the email matching the profile.
No Zapier, no Make, not one line of code.
The bridge is native, and that is what puts the whole setup within reach of someone who has never touched anything technical.
A short email that does its job
The email stays short and does only what matters: an introduction to Jocelyne, a reminder of the profile so the reader can go over it again calmly, and a clean CTA to the book on Amazon. "Too much information kills information", as Jocelyne puts it.
Proof that you don't have to make things complicated to convert.
Gwenn, the freelancer who orchestrated it all
Gwenn - photo credit @webyneo.com
Jocelyne had the clinical expertise.
Gwenn brought the marketing expertise.
That is what sets this case apart: neither of them could have reached these numbers alone.
They did it together, each on her own ground.
The results over 9 days
From 26 May to 3 June 2026.
Data frozen on 3 June 2026 at 1:15 pm, sourced from the campaign's Meta ads account and from Jocelyne's Tiquiz dashboard.
Campaign still running on the day this was published.
Target audience:
women 30-55, interested in emotional regulation, personal development (psychology), non-fiction books, productivity.
Ad hook:
🧠 Have you ever read an article about ADHD and thought it didn't really sound like you?
How do you read these numbers?
Sources for the 2026 benchmarks:tryinteract.com · kyleads.com · getaiform.com
Three things that explain this cost per lead (my reading)
A quiz is inherently more engaging than a static PDF, and that shows up as a better click-through rate on the ad itself (a mechanic documented by Interact in 2026).
Completing a quiz sends a strong positive signal to the Meta pixel, which then optimises towards lookalike audiences and drives the acquisition cost down.
The ad hook Gwenn wrote hits a frustration that is specific to adults dealing with ADHD, so the click is already qualified before anyone lands on the quiz.
The moment Jocelyne thought "this is working"
"Above all, some beautiful feedback from beta readers. One of them brought tears to my eyes. Another one this morning, which floored me, because I never thought my book would go that far in helping its readers."
- Jocelyne Bacquet
Her biggest surprise in all this: "how easily this book came out of me. I was on home ground."
Forty years of expertise finally pouring onto the page, in a niche where authenticity is what makes the difference against books written by AI with no real life behind them.
What she likes about Tiquiz: "the presentation, how easy it is for the people taking it, the clarity and the way the results are laid out."
Her message to women who want to pivot
Asked "what would you say to another experienced woman who wanted to pivot her business and start from zero?" Jocelyne answers without hesitating:
"Believe in it. Because she is the only person who knows what she wants, who can find her own road, and who will never let go. The image is an odd one, maybe, but it's a bit like a pitbull with a bone: don't let go, don't let anyone take it from you, and gnaw at it until every good thing has come out of it."
- Jocelyne Bacquet
What happens next: what Jocelyne does with those 285 leads
Leads are only one step. Here is what Jocelyne actually does with them.
- Straight to the book pre-launch. Every lead gets an email with their personalised ADHD profile, then a call to action that invites them to look at the book on Amazon. The quiz works as the natural front door to the purchase.
- The feedback is already coming in. Beta readers received the book early and send Jocelyne emails that genuinely move her. Those first testimonials feed the rest of her communication, and they confirm the book does its job with her audience.
3 lessons to take away and apply
- Starting in a niche with no existing audience is possible. With €63.50 of ad budget and a qualifying quiz, Jocelyne built a list of 285 leads in 9 days, starting from social accounts created for the launch.
- Expertise plus marketing changes the equation. Jocelyne brings 40 years of clinical experience with neurodevelopmental conditions. Gwenn brings the Meta ads skill. The result is the product of both, combined.
- Authenticity has a measurable effect in a niche flooded with AI content. As Jocelyne puts it about the ADHD market: "It's a hot topic right now, but plenty of books bring nothing, or are written by AI."
Find Jocelyne and her work
Jocelyne is happy to be contacted and to share her story. These are the links she wanted to put forward.
Your turn
🚀 Try Tiquiz
Build your own qualifying quiz for Systeme.io in under an hour, without Zapier. Free plan to get started.
🤝 Work with Gwenn
Hand your Meta campaign to a freelancer who knows how to pair ads with a funnel, and who can build your quizzes too.
Your questions, real answers
Does this work in every sector and every niche?
The quiz mechanism (qualify, then recommend) works anywhere your prospect is trying to understand themselves better or to choose between several options: consumer services (coaching, therapy, wellbeing), digital products (courses, ebooks), B2B services (consulting, freelancing), e-commerce, beauty, media. If your business has a topic where your prospect is trying to understand themselves better, or to choose between several options, a quiz fits. Jocelyne's case is personal development, but the mechanism (qualify, then recommend) works in any niche.
How long does it take to build a first quiz?
If you start from one of the 15 industry templates included in Tiquiz (coaching, nutrition, parenting, finance, business, photography, real estate and more), allow 30 minutes the first time. If you start from an idea that is entirely your own, allow one hour to an hour and a half, which is what Gwenn estimated for Jocelyne's quiz, beta phase excluded. The AI writes the draft, you make it yours.
Do you have to run Meta ads to get results?
No. Meta ads are what let Jocelyne reach 285 leads in 9 days from a standing start with no audience. If you already have an audience (a newsletter, a community, social followers), you can start organically: share the quiz in your content, your posts, your emails. The volumes will be smaller, but there is no ad budget. You can add Meta ads later to speed things up if you want.
Can I do it all myself, without a freelancer, and still get results?
Yes, absolutely. Tiquiz is built so that you can create your quiz, connect it to Systeme.io and launch a Meta campaign on your own. The Meta pixel takes a few minutes to install, targeting happens in the usual Meta interface, and the mechanism is the same. Your results will probably be smaller at first than Jocelyne's (she has Gwenn's experience in continuous optimisation behind her), but you can absolutely start on your own, and bring in a freelancer later if you want to scale.
How much does working with Gwenn cost?
Gwenn's rates depend on your project: building the quiz, setting up and running the Meta campaign, full support. The simplest route is to email her directly at contact@webyneo.com and explain your situation, and she will quote accordingly.
What exactly does the free Tiquiz plan allow?
The Free plan lets you build 1 active quiz, 1 survey and 1 video Popquiz, with every AI generation feature and your native Systeme.io connection. You see the first 10 responses (leads) collected each month; beyond that, the following leads are still captured, and become visible once you upgrade. Enough to test your first lead magnet, confirm it works in your niche, and then decide whether to move to the Monthly plan at €17/month.
