Full disclosure before anything else: I built Tiquiz, and it's in this list. Read it with that in mind. To keep it fair, every price and every limit below comes from each tool's own pricing or integrations page, checked on November 13, 2026, and each tool gets the use case where it's genuinely the strongest. When Tiquiz isn't the right pick, I say so.
And one rule for the prices: I give the monthly billing price, the one you pay if you want to be able to stop anytime. Most pricing pages open on yearly prices, which look 25 to 40% cheaper but are paid upfront.
How I compared these lead generation quiz builders
A quiz for lead generation has one job: turn a visitor into a subscriber you know. So I looked at four things, and only those:
- The real entry price, on monthly billing.
- The free plan: does it exist, and can your leads actually go somewhere from it?
- The connection to your email tool: direct, or through Zapier (which adds a subscription, and one rule per result).
- The branding: from which price your quiz shows only your brand.
The 7 quiz builders side by side
| Tool | Entry price (monthly billing) | Free plan | GoHighLevel | Systeme.io | Mailchimp, Kit and similar |
|---|---|---|---|---|---|
| Tiquiz | $17, unlimited quizzes and leads | Yes: 1 quiz, 10 visible leads per 30 days, 1 connection | Direct, from the free plan | Direct, from the free plan | Through a webhook (Make, n8n, Zapier) |
| Interact | $39 (Lite), 500 leads a month | Yes: 5 quizzes, 100 responses a month, no integrations | Direct, from Lite | Through Zapier | Direct, from Lite |
| involve.me | $49 (Start), 3 live funnels | Yes: 2 funnels, 50 responses a month, no integrations | Direct, from Grow ($99) | Through Zapier | Direct, from Start |
| Outgrow | $22 (Freelancer), 5 pieces, 250 leads a month | Forms and surveys only, 7-day trial | Direct | Direct | Direct |
| ScoreApp | $39 (Starter), 100 responses a month | Yes: 1 scorecard, 10 responses a month | Direct | Through Zapier | Direct (Mailchimp, HubSpot, ActiveCampaign) |
| LeadQuizzes | $59 (Standard), 2,500 responses a month | No, 14-day trial | Not in its integrations list | Not in its integrations list | Direct |
| Typeform | $39 (Basic), 100 responses a month | Yes, with a limited number of responses | Not in its integrations directory | Not in its integrations directory | Direct (Mailchimp, HubSpot, ActiveCampaign) |
Where a tool isn't in another's integrations list, you can usually still connect them through Zapier or Make. It works, it just adds a tool, a subscription past the free quotas, and a rule to maintain for each result.
Tiquiz: the best quiz builder for GoHighLevel and Systeme.io
Best for: coaches, consultants and solo business owners whose list lives in GoHighLevel or Systeme.io.
You describe your audience and your offer in one sentence, and the AI writes the questions, the result profiles and each result page. Each lead lands in GoHighLevel or Systeme.io with the tag of their result, from the free plan, without Zapier. And Tiquiz can send each result its own follow-up email sequence, written by the AI.
- Price: free plan, then $17 a month (unlimited quizzes and leads, your own domain, no Tiquiz branding), or $29 a month for PLUS (client workspaces, AI analysis of your results).
- Limits: no questions that branch based on answers, and Kit, Mailchimp or ActiveCampaign go through a webhook.
Interact: the best quiz builder for personality quizzes and many email tools
Best for: personality quizzes, when your list lives in Kit, Mailchimp, ActiveCampaign or another of its many direct connections.
Interact has been around since 2014, with dozens of templates, AI quiz creation and branching questions on paid plans. It also publishes the quiz conversion study everyone quotes.
- Price: $39 a month (Lite, 500 leads a month), $89 to remove its logo (Growth), $209 (Pro).
- Limits: the free plan has no integrations, and the logo stays until $89.
My full review: Interact quiz review.
involve.me: the best quiz builder for funnels with payments
Best for: funnels that do more than a quiz: a quote calculator, a payment at the end, an order form.
involve.me is a very complete funnel builder: 300+ templates, AI generation, conditional logic, payments through Stripe, PayPal or Square, a free CRM and built-in email sequences.
- Price: $49 a month (Start, 3 live funnels), $99 to remove its logo and connect HighLevel (Grow), $199 (Scale).
- Limits: the free plan has no integrations, and live funnels are counted on every plan.
My full review: involve.me review.
Outgrow: the best quiz builder for calculators
Best for: lead magnets built on a number: ROI, a quote, a price, a savings estimate.
Outgrow's calculators handle advanced formulas, and it also does outcome quizzes, assessments, product recommendations and chatbots. It connects directly to many tools, GoHighLevel and Systeme.io included.
- Price: $22 a month (Freelancer, 5 pieces of content, 250 leads a month), $45, $115, and $720 for Business, the plan where its pricing page lists the logo as removable.
- Limits: no free plan for quizzes, one integration on standard plans according to its FAQ, and its help article describes one tag per piece of content rather than one per result.
My full review: Outgrow review.
ScoreApp: the best quiz builder for scorecards
Best for: coaches and consultants who sell with a diagnosis: "Your business is 62% ready, here's what's missing".
ScoreApp specializes in scored quizzes by category, with dynamic result pages and, from the Business plan, personalized PDF reports for each respondent. Its "powered by" logo can be removed from the Starter plan, according to its pricing page.
- Price: $39 a month (Starter, 3 live scorecards, 100 responses a month), $99 (Business, 1,000 responses, your own domain), $149 (Pro).
- Limits: a free plan at 10 responses a month, and responses are counted on every plan.
My full review: ScoreApp review.
LeadQuizzes: the best quiz builder for high response volume
Best for: teams that expect thousands of responses a month and work with HubSpot, Salesforce, Pipedrive or Klaviyo.
LeadQuizzes includes branching questions on every plan, AI quiz generation, and a lot of responses for the price: 2,500 a month from its first plan. Automatic emails to your leads and email validation come with the Pro plan.
- Price: $59 a month (Standard), $99 (Pro), $229 (Premium).
- Limits: no free plan (a 14-day trial), quizzes hosted on LeadQuizzes addresses on every plan according to its pricing page, and neither GoHighLevel nor Systeme.io in its integrations list.
Typeform: the best quiz builder for forms and surveys
Best for: beautiful forms and surveys, one question at a time, more than result-based quizzes.
Typeform is the reference for conversational forms, with AI form creation, conditional logic and direct connections to Mailchimp, HubSpot or ActiveCampaign.
- Price: $39 a month (Basic, 100 responses a month), $79 to remove its branding (Plus), $129 (Business).
- Limits: 100 responses a month on the first paid plan, and building result profiles with their own tag is up to you.
If you're mostly looking for a cheaper Typeform: free Typeform alternatives compared.
Which lead generation quiz builder should you pick?
Answer these three questions, in this order:
- Where do your contacts live? Take a tool that connects directly to that place. GoHighLevel or Systeme.io: Tiquiz from the free plan, or Interact and Outgrow on paid plans. Kit or Mailchimp: Interact, involve.me, Outgrow, ScoreApp or LeadQuizzes.
- What does your lead magnet do? Sorts people into profiles: Tiquiz or Interact. Gives a score: ScoreApp or Tiquiz. Calculates a number: Outgrow. Takes a payment: involve.me.
- What's your real budget, on monthly billing? Count the plan that removes the logo and connects to your tool, not the cheapest one on the page.
If you want the method to build the quiz itself, it's in how to create a quiz for email marketing.
FAQ · lead generation quiz builders
What is the best quiz builder for lead generation?
It depends on where your contacts live and what your lead magnet does. For GoHighLevel or Systeme.io on a small budget, Tiquiz connects directly from its free plan. For personality quizzes with Kit or Mailchimp, Interact. For calculators, Outgrow. For scorecards, ScoreApp. Prices checked on each tool's pricing page on November 13, 2026.
Which quiz builder integrates with GoHighLevel?
Tiquiz (from its free plan), Interact (from $39 a month), Outgrow, ScoreApp and involve.me (from $99 a month) list a direct GoHighLevel connection on their pages, checked November 13, 2026. GoHighLevel also has its own built-in quiz builder.
Which quiz builder is free?
Tiquiz, Interact, involve.me, ScoreApp and Typeform have free plans, with limits. Interact's and involve.me's free plans include no integrations, according to their pricing pages. Outgrow's free plan only covers forms and surveys, and LeadQuizzes offers a 14-day trial instead.
What's the cheapest quiz builder that segments email subscribers?
Among the tools compared here, Tiquiz: $17 a month on monthly billing for unlimited quizzes and leads, each one tagged by result in GoHighLevel or Systeme.io, and a free plan to test first.
Do I need Zapier to connect a quiz to my email tool?
Not if your quiz builder connects directly to it. Check the tool's integrations page for your exact email tool before you pay: when it's missing, Zapier or Make fills the gap, with one more subscription past their free quotas.
Sources (all checked November 13, 2026, on each tool's official pages)
- Tiquiz pricing: tiquiz.io/pricing
- Interact pricing: tryinteract.com/plans
- involve.me pricing: involve.me/pricing
- Outgrow pricing and FAQ: outgrow.co/pricing
- ScoreApp pricing and integrations: scoreapp.com/pricing, scoreapp.com/integrations
- LeadQuizzes pricing and integrations: leadquizzes.com/pricing, leadquizzes.com/integrations
- Typeform pricing and integrations: typeform.com/pricing, typeform.com/connect
