If you've ever searched for an "ROI calculator" or an "interactive quiz", you've run into Outgrow. It's one of the names that comes up the most, with calculator templates (ROI, quotes, pricing) that make you want to build one tonight.
So I went through its official pages on November 13, 2026, the pricing page (with its FAQ) and its help articles, to see what it really gives you for a lead magnet quiz, and what it costs.
What is Outgrow?
Outgrow is an American software (based in Florida) to build interactive content: outcome quizzes, assessments, polls, calculators, e-commerce product recommendations, chatbots, giveaways and landing pages.
Its favorite playground is the calculator: "How much is employee turnover costing you?", "What's the ROI of your ad spend?". Math formulas behind, a number in front. It's a real specialty, and few quiz tools can do it.
What Outgrow does really well
I'm starting here, because it's a serious tool and you deserve a fair review.
- Calculators, with advanced formulas (if-else, powers, logs) and, on higher plans, charts and tables in the result.
- Up to nine content types depending on the plan, including e-commerce product recommendations and chatbots.
- Lots of native connections: HubSpot, Salesforce, Mailchimp, Kit (formerly ConvertKit), ActiveCampaign, Keap, Ontraport and others, plus more than 1,000 tools through Zapier, according to its FAQ.
- A native GoHighLevel connection, documented in its help center.
- SOC 2 Type II, and an accessibility toggle (keyboard navigation, screen readers).
- A done-for-you service, from $250 per content piece, if you'd rather delegate.
If your lead magnet is a calculator, Outgrow is a reference. I'll say it plainly.
How much does Outgrow cost in 2026?
Its pricing page has two tabs. Here's the "Popular Plans" tab, checked on November 13, 2026:
| Plan | Monthly billing | Yearly billing (per month) | Content pieces | Leads per month | Outgrow logo |
|---|---|---|---|---|---|
| Freelancer | $22 | $14 | 5 | 250 | Yes |
| Freelancer Pro | $45 | $25 | 7 | 1,000 | Yes |
| Essentials | $115 | $95 | Unlimited | 7,500 | Yes, unless small business offer |
| Business | $720 | $600 | Unlimited | 50,000 | Removable |
What this table means for you:
- There's no free plan for quizzes. The free plan in the "Custom Plans" tab only does forms and surveys. To try a quiz, there's a 7-day trial of the Business plan, with no credit card, according to its FAQ.
- Freelancer counts everything: 5 content pieces in total (quizzes, calculators and surveys together) and 250 leads a month.
- The Outgrow logo stays on the first three plans. The pricing page lists it as removable only on Business, or on Essentials with what it calls the small business incentive, which you ask their team for.
- Your content stays on an Outgrow address (yourcompany.outgrow.us), except on Business, or on Essentials with that same offer.
- Standard plans include one integration, according to its FAQ. A second one is something you work out with their team.
Outgrow and GoHighLevel: a native connection, worth a close look
Good news first: Outgrow connects directly to GoHighLevel, without Zapier. Its help article walks you through it: you choose to send leads to contacts or to a segment, you map the fields, and you turn the integration on for each content piece. You need an active Outgrow subscription.
Two details matter for a quiz with several results:
- The tag. The help article describes one tag you choose to apply (or not) to the leads of a content piece. It doesn't describe a different tag based on each person's result. If that's what you need, ask them how before you pay.
- What gets sent depends on the plan. On Freelancer, the pricing page lists sending the data from the lead form. Sending the answers and the results only shows up from Freelancer Pro with the small business offer, or on Business.
In Tiquiz, that's the whole point: each person lands in GoHighLevel with the tag of THEIR result, from the free plan. The tags are added, never overwritten, and the result goes into a custom field. The walkthrough is in connect Tiquiz to GoHighLevel.
Outgrow with Kit, Mailchimp or HubSpot: Outgrow has the edge
This is where I tell you when NOT to pick Tiquiz.
Tiquiz connects natively to two tools: GoHighLevel and Systeme.io. For everything else, each lead leaves as a webhook to Make, n8n or Zapier, which creates the contact in your email tool (the setup is in send your quiz leads anywhere with a webhook).
Outgrow connects to Kit, Mailchimp, HubSpot or ActiveCampaign directly. If that's where your list lives, and your budget fits its plans, that counts.
Outgrow vs Tiquiz: the comparison
| Outgrow | Tiquiz | |
|---|---|---|
| Free plan | Forms and surveys only, 7-day Business trial | 1 quiz + 1 survey + 1 Popquiz, 10 visible leads per 30 days, 1 connection included |
| Entry price, monthly billing | $22 a month: 5 pieces, 250 leads a month | $17 a month, unlimited quizzes and leads |
| Remove the tool's branding | Business plan, $720 a month (or Essentials with the small business offer) | From $17 a month |
| Your own domain | Business plan (or Essentials with the small business offer) | From $17 a month |
| GoHighLevel | Direct, one tag of your choice for the piece's leads | Direct, one tag per result, from the free plan |
| Kit, Mailchimp, HubSpot | Direct | Through a webhook (Make, n8n or Zapier) |
| Follow-up emails after the quiz | Sent by your connected email tool | Built in: one sequence per result, written by the AI |
| Calculators, chatbots, product recommendations | Yes, its specialty | No |
Read this table like this: Outgrow wins on calculators and the variety of formats. Tiquiz wins on the lead magnet quiz: the result tag in GoHighLevel, the emails that follow, and a price that counts neither your quizzes nor your leads.
Outgrow or Tiquiz: my verdict
Pick Outgrow if your lead magnet is a calculator (quote, ROI, pricing), if you sell e-commerce and want product recommendations, or if you need a format quiz tools don't do. And plan the budget: the tool gives you everything at the Business plan.
Pick Tiquiz if your lead magnet is a personality or scored quiz, your leads live in GoHighLevel (or in Systeme.io), and you want each person filed with their result tag, from the free plan. You pay $17 a month for unlimited quizzes and leads, with your branding only. And each result's email sequence can go out from Tiquiz, written by the AI.
The deciding question is the same for every tool: what do you want your visitor to do, and where do your contacts live? A calculation is Outgrow. A result that triggers the right workflow in GoHighLevel is Tiquiz. I reviewed Interact, involve.me and ScoreApp the same way.
Try it: your first GoHighLevel quiz, live before tonight
You don't need to decide everything today. You need a first quiz online, one that teaches you something about your audience. Here's the shortest path:
- Create your free Tiquiz account (no credit card).
- Give the AI your topic and your audience: it writes the questions, the profiles and each result page.
- Connect your GoHighLevel sub-account, then pick the tag for each profile.
- In the Emails tab, turn on the result email: every lead gets their own profile in their inbox.
- Publish, and send the link to five people from your audience. Their answers are worth every study out there.
Your first tagged lead can land in GoHighLevel today. The rest is fine-tuning.
Build my GoHighLevel quiz for free
FAQ · Outgrow
Is Outgrow free?
Not for quizzes. According to its pricing page (checked November 13, 2026), the free plan only covers forms and surveys. To test a quiz, Outgrow offers a 7-day trial of its Business plan, with no credit card.
How much does Outgrow cost per month?
On monthly billing: $22 (Freelancer), $45 (Freelancer Pro), $115 (Essentials) and $720 (Business), according to its pricing page. On yearly billing: $14, $25, $95 and $600 a month.
Does Outgrow connect to GoHighLevel?
Yes, directly, according to its help center: leads go to contacts or to a segment, with one tag of your choice for the piece's leads. The article doesn't describe a different tag per result. Tiquiz also connects to GoHighLevel directly, with one tag per result, from its free plan.
Can you remove the Outgrow logo?
According to its pricing page, on the Business plan ($720 a month on monthly billing), or on Essentials with the small business offer you ask their team for. In Tiquiz, the branding goes away from $17 a month.
What's the best Outgrow alternative for a GoHighLevel quiz?
Tiquiz: its free plan already includes the GoHighLevel connection, with the right tag for each result. Then $17 a month for unlimited quizzes and leads, without the Tiquiz logo.
Sources (checked November 13, 2026)
- Outgrow pricing ("Popular Plans" and "Custom Plans" tabs, and its FAQ): outgrow.co/pricing
- Outgrow help center, "Configuring Native Integration Between Outgrow And GoHighLevel": support.outgrow.co
- Outgrow and GoHighLevel: outgrow.co/integration/gohighlevel
